Consumers have good reason to be suspicious of ads that showcase a corporation’s rankings or awards. But you shouldn’t be too quick to brush off the relevance of these two things. After all, rankings and awards, especially those involving corporate responsibility, still have implications for you as a consumer.
Read on as D-Wing Construction, a top roofing contractor in the state, elaborates further below.
Scrutinizing the Criteria
The trick to differentiating dubious awards is scrutinizing how the awards were given or the companies ranked. While it is true a portion of the credibility of these awards and rankings come from the reputation of the bodies that give them, you should always focus on the criteria used. An organization’s failure to disclose said criteria is, in itself, a red flag.
Focusing on Employee Relations and Company Culture
A criterion involving employee relations should be included, as arguably, this aspect has a direct impact on consumers.
Remember that employees are the ones that interact with customers. And while most companies have automated their manufacturing processes, employees are still the ones that handle most of the delivery and installation work. If, for example, you bought new siding from a company with a less-than-desirable approach to employee relations, there’s a chance disgruntled employees won’t handle your package with care and may even compromise the quality of your new siding.
Employee relations was a factor used by Corporate Responsibility Magazine in compiling its annual 100 Best Corporate Citizens List. If you have an upcoming renovation project, you’ll be glad to know that Owens Corning®, a trusted brand in the home improvement industry, ranks first on the list.
D-Wing Construction, a roof installation contractor with nearly two decades’ worth of experience, offers premium Owens Corning products. To get a free estimate, call us at (630) 405-5843 or leave us a message on this form. We serve homeowners in Arlington Heights, IL.